Writing
Helping companies effectively engage with stakeholders through the power of storytelling.
Marks & Spencer’s director of Plan A, Mike Barry, spoke to Zoë Arden recently about the big challenges of getting both consumer traction and employee engagement to take Plan A, the company’s sustainability strategy, to the next level. It is…
11 Oct 2014 Meet the Activists: 38 Degrees38 Degrees is one of the UK’s biggest campaigning communities, with over 2.5 million members. Members link up both in communities or online and discuss and vote to decide which issues the organisation campaigns on together. Zoë Arden talks to Maddy Carroll,…
11 Jul 2014 Meet Our Network: Craig Bennett, Friends of the EarthCraig Bennett rejoined Friends of the Earth as Director of Policy and Campaigns in 2010 having spent nearly four years as Deputy Director of the Cambridge Programme for Sustainability Leadership (now CISL), where he headed up the Corporate Leaders Group,…
14 Feb 2014 Experiential Learning Aims to Close Gap Between Big Business and Social GoodCan working in the Mumbai slums or with Mexican litter pickers provide leaders with epiphany moments about responsible business, or is it simply ‘poverty porn’? One dictionary definition of epiphany is “the sudden realisation about the nature or meaning of…
“Zoë creates a safe and constructive space which enables the opportunity for impact. I appreciate her collaborative, proactive, fast-paced approach, which makes her an absolute pleasure to work with.”
Executive Director, Cambridge University