Writing
Helping companies effectively engage with stakeholders through the power of storytelling.

I am the convenor and head tutor of this Cambridge University Institute for Sustainability Leadership course.

We recently hosted a roundtable to discuss with some of our network the Radar theme ‘Being Human’ and better understand what it means to be human in an increasingly technological and systemised world. At SustainAbility, we recognise that making swift…
28 Jan 2016 The power of storytelling for business engagement on sustainabilityWhen I started the Master’s in Sustainability Leadership in 2012, I saw it as the final staging post on my journey from a career in communications to one in sustainability that had started when I was at BT. I thought my PR…
26 Jan 2016 The power of storytelling for business engagement on sustainabilityWhen I started the Master’s in Sustainability Leadership in 2012, I saw it as the final staging post on my journey from a career in communications to one in sustainability that had started when I was at BT. I thought my PR…
10 Dec 2015 Integration Lessons from Hong Kong, China, Singapore, Malaysia, Japan and the PhilippinesKey Asian markets provide an interesting study in the market pressures that can both help and hinder the integration of sustainability. We spoke to practitioners in China, Hong Kong, Singapore, Malaysia, Japan and the Philippines and found that they are eager…
“Zoë creates a safe and constructive space which enables the opportunity for impact. I appreciate her collaborative, proactive, fast-paced approach, which makes her an absolute pleasure to work with.”
Executive Director, Cambridge University