Insights
Articles, interviews and media to support you in harnessing the power of storytelling.
Communicating purpose: How to activate and embed purpose in your organisation
The Great Realignment has shown that current employees, as well as future recruits, make choices based on a company’s values. Zoë Arden, CISL Fellow and an independent leadership and stakeholder engagement specialist examines the significance of having a clear purpose for an organisation and how to bring it to life.
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