People may find this hard to believe, but I shrink away from the spotlight when it shifts from stories for systems change to become about me... even more so when it's coached in the language of 'superhero'.
But I’m making an exception because it was such a joy to have a conversation with the person who wrote it, Steve Earl, whom I first crossed paths with nearly 30 years ago and who I also happen to consider a communications superstar.
I was really touched by the way he framed the role communications can play in making sustainability change stick. What I appreciated most was the emphasis on words. Not words as gloss but rather as meaning-making.
We have to remember that if we keep sustainability trapped inside an echo chamber of jargon and familiar narratives, we make it harder for people to connect their decisions to what we say we’re trying to achieve. That’s where good intent loses impact.
The piece also references Story-Centred Leadership and the idea I come back to again and again: storytelling is about helping people make sense of complexity without softening reality.
read the full feature in PRmoment Here