Insights

Articles and resources to help you harness the potential of leadership storytelling.

Article Zoë Arden Article Zoë Arden

Wet activism: Swimming against the tide of dominant stories

Explore how “wet activism” is reshaping our relationship with nature. In this reflective piece, Zoe Arden dives into year-round Thames swimming, challenges extractive mindsets driving projects like the Thames Water abstraction scheme, and shows how fresh metaphors—from interspecies councils to forest-inspired systems—can unlock new approaches to leadership, policy and our place in the living world.

Read More
Article Zoë Arden Article Zoë Arden

Storytelling, creativity, and living out loud!

From the raw honesty of the Edinburgh Fringe to the playful reinvention of Shambala, Zoe Arden explores how creative storytelling helps us rethink who we are and how we lead. This reflection previews themes from her upcoming book, Story-Centred Leadership, showing how performance, music, and culture can unlock new perspectives, spark connection, and inspire action in a world hungry for change.

Read More