Most people don’t leave because the job is “bad”. They leave when the story stops making sense.
When the organisation’s narrative says one thing and daily reality delivers another, when the only wins that count belong to a narrow few, or when a high performer can’t see a future version of themselves at the workplace without shrinking, stretching or performing.
This is why storytelling isn’t a ‘comms skill’ for leaders. It can be a powerful retention 'tool'.
I wrote about how to use storytelling to retain and engage top talent for The European Business Review - Here
And if you want the deeper leadership lens behind it, my book, Story-Centred Leadership, explores how leaders shape the stories people live inside at work, whether they mean to or not.