Happy Saturday! I shared top tips in The Times yesterday on how organisations can utilise storytelling to “cut through the AI slop”.
A few thoughts it brought up for me:
Story is not a soft skill. It is a leadership tool.
When everything is faster, cheaper and more “generated”, people look for what feels REAL: meaning, coherence and connections they can trust.
Most comms still starts with what we want to say.
Storytelling starts with what people care about, then earns attention by being useful, human and specific.
This is not just external. It is internal.
A co-created shared story is how teams stay aligned through change, especially when work is distributed, and everyone is drowning in updates.
If you’re leading a team right now, where might you focus less on content overload and more on content clarity and conviction?
Read the full article HERE